"The proof is in the tasting with this one, and we can't wait for our fans and customers to give our new Handmade Pan Pizza a try," said Doyle.įounded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. The golden crispy crust with a buttery taste is only the beginning of Domino's Handmade Pan Pizza – as it also features two layers of cheese and toppings to the edge.
"Similar to that, the creation of our Handmade Pan Pizza has been driven by customers telling us how we can continue to improve and become the best." "We are proud of the way we have continued to expand and reinvent our menu, and it is safe to say Domino's has not been this excited about a new product since the change to our hand-tossed pizza," said Doyle. The campaign will offer medium two-topping Handmade Pan Pizzas for $7.99 each, giving fans and consumers a value-inspired way to try it and see how it stacks up versus the pan pizza competition. In addition to launching the product today in all of its nearly 5,000 stores in the U.S., Domino's will begin a national television campaign on Oct. But what we think ultimately doesn't matter I'd encourage customers to taste for themselves."ĭomino's is making a grand entrance into pan pizza – a category that makes up one in every five pizzas sold in the U.S. "The reason most people buy a pan pizza is for the crust, and that key component should be fresh, never frozen. You can then stack the pizzas, cover them with clingfilm, and pop them into the fridge."There is a standard out there for pan pizza that we realized could be better," said Patrick Doyle, Domino's Pizza president and chief executive officer. However, if you want to get them rolled out so there’s one less thing to do when your guests are round, simply roll the dough out into rough circles, about 0.5cm thick, and place them on slightly larger pieces of olive-oil-rubbed and flour-dusted tin foil.
Don’t roll them out and leave them hanging around for a few hours, though – if you are working in advance like this it’s better to leave your dough, covered with clingfilm, in the fridge.